• naming (the creation of a company name)
• branding (the creation of a logo or logotype, optionally along with brand identity guidelines)
• selection of brand colors
• advertising materials (leaflets, posters, invitations, folders, catalogs, press ads, etc.)
• identity materials (letterheads, business cards, file folders, envelopes, etc.)
• graphics for digital media (for websites, social media)
• packaging (boxes, labels, bags, cartons, etc.)
• company gadgets (t-shirts, caps, mugs, pens, etc.)
• display graphics (banners, billboards, identifiers, etc.)